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Florists around the globe

COMMUNITY OVER COMPETITION

FLOWER.ED

A welcoming, nurturing and inspiring bunch of fellow florists just like you! 

Sharing my experience building a flower business from the ground up. A judgement-free zone where we celebrate community over competition. Let's get learning! 

Flower business education

You've got big goals for your flower business and you're super excited to grow - but you need support to get there.

Learning all things flowers + business can be tricky - the industry tends to be quite secretive - right?

I'm here to open my doors and show you everything! 

LET'S WORK TOGETHER

Learn all thing foam-free floral design in the new self-paced guide designed for florists

Find clarity & confidence in this 1:1 zoom session to grow your business

Up-level your gram game learning all about how to effectively use Instagram as a florist

HEY! I'M LILY

My story  //

I kind of fell into floristry - I never planned to start a flower business and I certainly didn't expect myself to be sharing my knowledge with you! How cool is life?

I started Florals and Fika back in 2019 - having some experience in flowers and absolutely zero in business. Sound familiar?

I treated it as a hobby to start while working 6am - 8pm in jobs I dreaded. Once I realised I could make this a real thing, I set out to grow my business. I'm completely self-taught (+ through experience with others) and continue to learn as much as I can to see what I'm capable of as a business owner.

I've reached some big goals and also made some huge mistakes. I'm here to share it all with you so you can fast-track your success and quit that 9-5 you're dreading. I've been there.

FLOWER BUSINESS OWNER

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WHAT FLORISTS SAY ABOUT 'GROW'

OLIVIA

Nothings better than sharing ideas with someone in the same boat as you, or has been in the boat and can help you get to shore! 

I appreciate it all so greatly and cannot recommend this enough for anyone who is starting out a business

SOPHIE

Lily is such a warm, friendly person who made me feel at ease straight away. I learnt so much in my 1:1 call and i'm implementing these strategies to help me build a better, more sustainable business

MON

I have been struggling so much with the logistics of so many things within starting a new little business.

 

Lily was so friendly and willing to share her knowledge. I feel like i have saved time and money and a lot of trial and error.